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Spanish tourism maintains growth forecasts for this summer before the
summer period, although short vacation where travelers spend the night
three or four nights away from home will be affected by spending cuts of
the Spanish, according to noted professor Department of Marketing Management at ESADE, Josep Francesc Valls.
"As
forecast, there is no difference between last summer and this: We will
take the same growth rate and remain at the same level excursions, 'city
breaks' and vacation packages," he stressed Valls, who directed the
report "Innovation in Tourism Spain 2012 '.
Thus,
the teacher felt that the bailout to Spain did not affect "medium term"
the tourism sector, arguing that there is any resistance to the German
market and insists that Spain "no" is Greece, which rules out the activity is resentful.
In
terms of prices, emphasized that the sector is playing "bone", while he
pointed out that lowering rates is necessary to bet on innovation and
cost reduction.
Similarly,
considered that the oversupply will prevent the country's hotel chains
that are now emerging to innovate faster and become more competitive.A "GOOD" SALES COMPANY EXPECTS NO VAT.
Asked
about the demand from industry that the government lower the value
added tax (VAT), Valls has suggested that a "good" tourist company does
not expect to cut VAT or you will give grants, but is able to get sufficient income to adequately remunerate their staff.
Similarly,
he noted that a good company in the sector faces adversity itself, and
pointed out that all Spanish companies pay their taxes.EUROVEGAS IS NOT WHAT THE TOURIST SEARCH.
Regarding
the possibility that Eurovegas be built in Spain, the professor pointed
out that this model of tourism is not what the client contemporary
look.
Thus,
stressed that currently live tourists seek experiences and pampering
break not so oriented, but the "active relaxation", so it has stressed
the need for Spain to become the coast in "contemporary producer
satisfaction "
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