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Thursday, April 25, 2013

Consumers who use their mobile phones to book airline tickets are described as savvy travelers on the go, who create travel itineraries on the fly and often reserve their hotels at the last minute compared to their desktop counterparts.


That’s the picture being painted in a report by online reservation site Priceline.com, which looked at how booking patterns differ between mobile-heavy users and those who still make reservations from their desktops.
After looking at a sample of mobile bookings made from their own app, the folks at Priceline found that smartphone users tend to be younger -- averaging 32 years old --  six years younger than the average desktop booker.
Smartphone users are also more flexible than their older counterparts, the report found, as it’s not uncommon for the younger segment of consumer to book both their hotel and airline tickets at the last minute.
Almost half of mobile air bookers also booked one-way tickets, allowing mobile travelers to adjust the length of their stay or return from a different city.
They also paid less for their tickets compared to desktop bookers -- an average of $238 versus $315 for the same ticket comparatively.
Meanwhile, a report out of the European Travel Commission found that more and more consumers are using their mobile phones to carry out their travel research.
While only eight percent of consumers said they looked up information on their phones in 2009, that number spiked to 38 percent in 2012, with 40 percent of these travelers making reservations using their mobile browsers. Only 12 percent booked using travel apps.

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